PRESS RELEASE
14.06.2016
Sea Princess Hotel,
Juhu, Mumbai.
weddingsonline India, the Indian arm of the leading Irish weddings online marketing business, held an educational session for their clients on the importance of reviews and ways to convert customers into their brand ambassadors.
The session, attended by several wedding professionals, bridal makeup artists and wedding photographers, was conducted by Jonathan Bryans, sales manager weddingsonline Ireland.
Mr. Bryans stressed upon the importance of good reviews from customers. He emphasized that 90% of consumers read online reviews before making a purchase decision. He also mentioned that nearly 88% of consumers trust reviews as much as they rely on personal recommendations.
Mr. Bryans said, “Customers are likely to spend 31% more on a business having excellent reviews. 72% consumers say that positive reviews help them trust local business and 92% mention they would be willing to use a local business if it at least has a 4-star rating.”
Mr. Bryans went on to educate wedding professionals about different ways to turn reviews into sales by learning ways to handle feedback properly in the first place. He also stressed upon the need to be honest, grateful and sincere with clients in order to get those reviews.
Whether it is praise for great customer service or a friendly attitude, professionals must want to highlight to the world that their business is user friendly and desirable by posting stellar reviews on their site. They must also boost their sales by advertising this business success on portals like weddingsonline. Leveraging the reach of popular social networks is the need of the hour, so professionals must take time to research those platforms and encourage clients to leave reviews anywhere and everywhere they can get them. Reviews should be made a part of the complete sales cycle since even a one-star increase in rating on third party sites can lead to a 5.9% increase in sales revenues.
Mr. Bryans further went on to explain that businesses must take the time to respond to reviews too, in a consistent manner. This is the only way potential customers would take them seriously.
About weddingsonline India
Part of Ireland based company www.weddingsonline.ie, weddingsonline India was launched in January 2013 under the leadership of Mr. John Kenny, MD. The rapidly growing wedding community has become a household name within the Indian wedding industry.
For sales enquiries, please contact weddingsonline India
408 Laxmi Industrial Estate,
Andheri Link Road,
Andheri (West),
Mumbai 400 053,
Tel: +91 (0)22 401 09008
[email protected]