Aarti Rele is a fashion graduate from Sophia College, Mumbai and daughter of Pravin Shroff, a gold medallist from the Tailoring and Cutting Institute, London.
Jhelum Rele, now Jhelum Gopal Dalvi, is a graduate from ILS, Pune, and daughter of Aarti Rele. She initially started her career as a lawyer. Her determination from a very young age got her a pre placement offer from AZB & Partners, one of India’s biggest law firms, where she worked for two years. However coming from a family background of designers, she always had a dream to start her own label, and what better opportunity than with her perfectionist and ever so passionate mother.